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In an ideal world, the Hub movement has no real center. The idea is that competencies flow from node to node and hub to hub, based on a needs and a value exchange that can serve the need. There is no need for a centralised command structure, a corporate hierarchy or rules designed for control. The Hub in its nature differs so greatly from other structures and networks that we see today.
Compare if you will, the Hub to Facebook. While the Hub never will reach Facebooks current magnitude of 230 million daily users, there are some comparisons that are interesting to make. Facebook grew exponentially in size, seeing particular strong growth in users in 2007, where a large part of the community on Myspace migrated to Facebook. This move happened within a few weeks and remains one of the most amazing examples of social media tipping points. Similarly, the Hub had existed for a couple of years, before interest and traction took effect and suddenly the number of potential Hubs is not in low double digits, but into the hundreds. Hubs are beginning to open faster than the organisation can handle and much faster than anyone ever could hope or dream of.
The major difference when comparing the Hub and Facebook, are their natural characteristics and the value they propose. Facebook for most people remains a network where one exchanges superficial comments and give sporadic attention. While people happily share pictures of themselves and post comments on each others walls, the intent put into the content remains frivolous and with minor depth and people rarely express opinions and emtions related to deep personal attachment or meaningful conversations or relationships.
Here the Hub, in it’s own nature, differs dramatically. The hub is a very much an alive network of people, where what we create within the physical and metaphorical frames of the Hub, from the outset is loaded with deep value. Firstly, the purpose and the vision of the Hub, A Space for People with Good Ideas for the World, rings a clear sound into most peoples ears. More importantly though, is the characteristic that when people engage in the Hub, they engage with something more than a comment on a social networking site. They engage with their passions for the world around us, their curiosity for exploring new people and ideas and finally they engage with their businesses and their lives. Because of the fact that the Hub costs money and rarely is the cheapest alternative, the sense of commitment is somewhat higher than in many other communities and networks, that are free of charge and where the daily level of commitment is lower.
This is the real value of the Hub. It’s born in the moment that a member chooses to place their business, their curiosity and their life within the frames we as hosts hold for them.
This also goes to show, that we cannot think of the Hub as an organisation, in the traditional sense, that we should govern as a company and harvest for profit. The fashion, in which people have joined the Hub (whether the want to open a new hub, be a host or a member), how people catch on to the idea or the mere notion, moves like wildfire and without clear direction. This has a similar characteristic to that of a movement, where the individuals involved generally are brought together by the same beliefs rather than that of an organisation, where the term greatly implies that it’s organised.
What’s important to understand about movements, is that they do not let themselves be controlled. Movements are fed entirely by the the joint aspiration of the people who join them and likewise are subjected to the joint perception of the public observing them. Individuals have historically managed to stand on the shoulders of movements to achieve great change or impact, but in all most cases after an objective is partially achieved, the movement often breaks into different organisations and the momentum is lost. Recent political examples are the Polish Solidarity movement and the Anti Apartheid and Freedom Movement in South Africa.
It would be en exciting development for the Hub, to encourage the frames for the movement and to not focus too hard on the organisation. How can we enable and empower the qualities of the movement and how can we use the “organisation” as a tool to support this rather than as the model for the system?